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Search Engine Optimization (SEO)

What is search engine optimization (SEO)?

The building and creating of a website is only the beginning of your Internet success. The most relevant content available, the best looking site design and ultra fast loading pages still don’t combine to give your website the hundreds of hits a day you obviously want, and definitely won’t provide you with the customers you want. In order to make your site successful and popular as well as good looking and effective you have to use the skills of search engine optimization (SEO). Search engines don’t just randomly decide which sites will be placed high up in their rankings; they use algorithms to work out how relevant and how popular your site is. Sites like Google use links to determine how popular your site is and for relevance they use Meta Tags and Keyword. This is only the start of search engine optimization SEO.

How Search Engines Work?

First, let’s look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a “web spider” or “web crawler” that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query in the search box of a search engine, the search engine’s job is to find the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are more important than others) than the higher your page will get displayed in the search engine result pages.

Why Should You Learn About SEO?

  • SEO isn’t only for online marketers. As a web designer or front end developer, most on-site SEO is your responsibility.
  • If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in “” and backlink referrals; search engines are the only way people can find your site.
  • There are many benefits of getting a high ranking site. I have, on average, about 40 - 60% of traffic coming from search engines. Imagine, without search engine referrals, I would be losing thousands of visitors everyday. That means, I’m risking losing potential clients too.
  • SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.


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